The values you want to pass on.
My Values helps you nurture the values you care about through everyday habits — small, age-appropriate steps that help good character grow. Developed with family experts, and private by design.
Endorsed by Baldev Mutta (opens in a new tab), former CEO of Punjabi Community Health Services. Baldev is a paid contributor to My Values.
Parenting is hard enough. My Values is a companion, not a critique — it works with the values you already live by.
Values at the centre
Start from the values that matter to your family. My Values turns them into everyday habits, not lectures.
Habits that fit each age
Age-appropriate tasks for kids from primary school through the teens, adapting as they grow.
Spend, Save and Donate
A simple money model that builds saving and generosity — character your kids practise, not just hear about. Virtual, with no real money.
Guidance you can trust
Short tips and videos drawn from practitioners who have supported thousands of families.
See how they're growing
Track progress gently over time, so you can notice and celebrate the wins.
Private by design
Built by a security company. No ads, no tracking, and we never sell your data — the optional AI advisor only ever sees questions with your family's names removed first.
Why it's different
Most apps in this space track chores and pocket money. My Values uses those as the means, not the goal — they are how everyday moments build the values you want your kids to carry into adulthood, guided by people who have spent careers supporting parents.
Shaped by a parenting expert
My Values is endorsed by Baldev Mutta (opens in a new tab), former CEO of Punjabi Community Health Services (PCHS). Baldev helped shape the app's approach and creates guidance content for it.
Baldev is paid by Pursec for his contribution to the app and the content he creates.
Built with families in mind
My Values is shaped by the realities families face raising children across cultures, and is available in English, Hindi, and Punjabi. Any parent can use it.
Your privacy
My Values is built by a security company, and privacy is part of the design. It collects only what it needs to work, never sells data, and does not track behaviour for advertising.
Read the full My Values Privacy Notice for how we handle your and your family's information.
For the values worth passing on.
Developed with family experts, for parents who care how their kids grow up.
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