The values you want to pass on.
My Values helps you nurture the values you care about through everyday habits — small, age-appropriate steps that help good character grow. Developed with family experts, and private by design.
Parenting is hard enough. My Values is a companion, not a critique — it works with the values you already live by.
Values at the centre
Start from the values that matter to your family. My Values turns them into everyday habits, not lectures.
Habits that fit each age
Age-appropriate tasks for kids from primary school through the teens, adapting as they grow.
Spend, save, give
A simple money model that builds saving and generosity — character your kids practise, not just hear about. Virtual, with no real money.
Guidance you can trust
Short tips and videos drawn from practitioners who have supported thousands of families.
See how they're growing
Track progress gently over time, so you can notice and celebrate the wins.
Private by design
Built by a security company. Minimal information, no ads, no tracking, and nothing about your family sent to outside AI services.
Why it's different
Most apps in this space track chores and pocket money. My Values uses those as the means, not the goal — they are how everyday moments build the values you want your kids to carry into adulthood, guided by people who have spent careers supporting parents.
Built with experts
My Values was developed with psychologists and family-services practitioners who have supported thousands of families.
Built with families in mind
My Values is shaped by the realities families face raising children across cultures, and is available in English, Hindi, and Punjabi. Any parent can use it.
Your privacy
My Values is built by a security company, and privacy is part of the design. It collects only what it needs to work, never sells data, and does not track behaviour for advertising.
Read the full Privacy Policy for how we handle your information.
For the values worth passing on.
Developed with family experts, for parents who care how their kids grow up.
Get notified at launch